Unlock the full potential of your Sales Engineering team with ‘Powerhouse Sales Engineering: Building, Developing, and Retaining Top Technical Sales Talent.’
This comprehensive guide, written by industry expert John Landells, combines 30 years of experience with proven strategies and best practices to help you build, nurture, and retain a high-performing sales engineering team.
Don’t miss your chance to transform your organisation’s sales success. Get your copy today and start empowering your team like never before!
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Contents
- Introduction:
- The Critical Role of Sales Engineering Teams in Today’s Market
- Chapter 1. Building the Foundation:
- Defining Your Sales Engineering Team’s Mission and Objectives
- Chapter 2. Talent Acquisition:
- Strategies for Recruiting and Selecting the Best Technical Sales Professionals
- Chapter 3. Skill Development:
- Creating a Comprehensive Training and Onboarding Program for Sales Engineers
- Chapter 4. The Power of Mentorship:
- Fostering Growth and Learning Through Internal Mentorship Programs
- Chapter 5. Sales Engineering Leadership:
- Essential Qualities and Skills for Effective Technical Sales Management
- Chapter 6. High-Impact Collaboration:
- Encouraging Seamless Communication Between Sales Engineering, Sales, and Post-Sales Teams
- Chapter 7. Performance Measurement:
- Developing Metrics and KPIs to Evaluate Sales Engineering Success
- Chapter 8. Continuous Improvement:
- Cultivating a Culture of Innovation and Adaptability in Your Sales Engineering Team
- Chapter 9. Retention Strategies:
- Keeping Top Technical Sales Talent Engaged, Motivated, and Loyal to Your Organization
- Chapter 10. Building a Diverse and Inclusive Sales Engineering Team:
- Why It Matters and How to Achieve It
- Chapter 11. Preparing for the Future:
- Adapting Your Sales Engineering Team to Evolving Industry Trends and Technologies
- Conclusion:
- Sustaining Success and Maximising the Potential of Your Sales Engineering Team